Property Development
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How Recreational works with developers
Recreational is highly experienced in working with property developers as they navigate their way from resource consents to built environments.
Whether you’re a green field project or in an advanced build stage, Recreational brings valuable insights from more than a billion dollars of realestate developments.
The following examples illustrate how Recreational contributes to not only brand marketing, but also information design and communication.
Whether you’re a green field project or in an advanced build stage, Recreational brings valuable insights from more than a billion dollars of realestate developments.
The following examples illustrate how Recreational contributes to not only brand marketing, but also information design and communication.
Beachgrove masterplan is the basis for data driven interactive sales listings
Glendhu masterplan was reimagined with graduated colour tones illustrative of the contoured landscape
Jack's Point Masterplan with contoured golf course, trails and residential detail
Parkridge masterplan is also interactive, displaying a live data feed of available lots and pricing
Masterplan for the small scale development of St Thomas Estate
Brand messaging is an integral part of marketing
Social media advertising is another service in the Recreational brand marketing tool box. For client Chelverton Homes, Recreational created a series of 'story' ads on rotation for Instagram.
Park Ridge uses Recreational's custom property listing app, pulling in sales information on each section lot. Designed for desktop and mobile, the app identifies what's for sale, under contract or sold. As stages are released, the interactive map automatically adds a coloured dot to each lot with a pop-up 'tool tip' showing the price, size and availability.
Aligned with the development brand, Recreational creates custom graphics for signage, way marks and maps.
Signage is an important part of site branding. In the early stages of a development it can promote confidence amongst investors and buyers.
Signage is an important part of site branding. In the early stages of a development it can promote confidence amongst investors and buyers.
Information design is important to how you communicate with builders and buyers. Clarity can avoid issues and save time for all parties. Recreational has worked with planners and developers to create design guidelines, such as the example below.
