Property Development

×

How Recreational works with developers
Recreational is highly experienced in working with property developers as they navigate their way from resource consents to built environments.

Whether you’re a green field project or in an advanced build stage, Recreational brings valuable insights from more than a billion dollars of realestate developments.

The following examples illustrate how Recreational contributes to not only brand marketing, but also information design and communication.
Property development by its nature is a process of adding value to a unique location with infrastructure, utilities, landscaping and even covenants protecting the value of the land. Capturing all of that in a brand identity adds considerable value to the investment.

A property brand anchors all the key identifying elements of a development, including the location, view points, natural environment, and amenities, to name just a few.

The brand is also highly mobile, reaching far beyond the development boundaries.

A brand with the right ingrediants can be recognised as aspirational by those looking in from the outside. Aspirational brands drive emotional demand, raising them well above the ordinary to extraordinary.
In the early stages of a property development, the vision of the developer is often woven into a complex planning and consenting process that can appear confusing to the public. Bringing some clarity to that is part of the brand development, sifting out the gems that make the location so desirable.

On complex developments we take the consented masterplan and distill it into a form that is more easily understood by the market. Building trust is a cornerstone of brand communication. The masterplan examples below form key parts of the brand marketing for each development.

Beachgrove masterplan is the basis for data driven interactive sales listings

Beachgrove uses Recreational's data driven interactive sales listings tool

Glendhu masterplan was reimagined with graduated colour tones illustrative of the contoured landscape

Jack's Point Masterplan with contoured golf course, trails and residential detail

Jack's Point location reference graphic

Parkridge masterplan is also interactive, displaying a live data feed of available lots and pricing

Masterplan for the small scale development of St Thomas Estate

Floor plates for The Works at Waterloo Business Park, Christchurch

Brand messaging is an integral part of marketing

Social media advertising is another service in the Recreational brand marketing tool box. For client Chelverton Homes, Recreational created a series of 'story' ads on rotation for Instagram.
Park Ridge uses Recreational's custom property listing app, pulling in sales information on each section lot. Designed for desktop and mobile, the app identifies what's for sale, under contract or sold. As stages are released, the interactive map automatically adds a coloured dot to each lot with a pop-up 'tool tip' showing the price, size and availability.
Aligned with the development brand, Recreational creates custom graphics for signage, way marks and maps.

Signage is an important part of site branding. In the early stages of a development the physical presence of branded structures can promote confidence amongst investors and buyers, visual proof of commitment and progress.
Information design is important to how you communicate with builders and buyers. Clarity can avoid issues and save time for all parties. Recreational has worked with planners and developers to create design guidelines, such as the example below.
Need more information?

We hope these sample insights into how we work with property developers proves useful to you. If you would like to discuss your own project in confidence with us, please reach out for a chat.

Contact details are here

Learn more about our work here

Let's chat